It started with a box of photos.

And a voice we didn't want to lose.

First, there was a quick hack — a tool to let people speak their memories aloud, pinned to an old photograph to preserve forever. That became the Instant Commentator.

Then, we realised that memories are bigger than a moment. Bigger stories need great questions. Sparks was born.

Now, we are adding AI to the mix, to take away the work of writing and editing, and make something that's personal and fun: MemoryJam

🎤 Try Instant Commentator Add voices and highlights to photos

✨ Try Memory Sparks Select questions to ask your grandparents

🚀 Learn about MemoryJam Complete family storytelling experience

MemoryJam

The complete family storytelling experience

We're building a platform that combines simplicity with AI-powered features to help you collect, organize, and preserve your family stories for generations to come.

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Voice Transcription

Automatically convert spoken stories into searchable, editable text with AI-powered transcription.

Smart AI Prompts

Get personalised storytelling prompts that adapt to your photos and memories to unlock deeper stories.

Family Collaboration

Invite family members to contribute memories, creating a rich tapestry of shared memories.

Memory Organisation

Automatically organise memories by themes, people, and time periods for easy discovery.

Export & Archive

Download your stories in multiple formats - no lock-in, your memories belong to you.

Privacy First

Your family stories are precious. We use privacy-by-design principles to keep them safe.

📓 Building MemoryJam: The Story Behind the Stories

MemoryJam wasn't born in a boardroom. It grew out of personal loss, curious tinkering, and the desire to preserve what matters most. Here's where we share our thinking, mistakes, memories, and motivations as we build something for families everywhere.

It started with a box of photos.